A black and white illustration of a traffic light with green, yellow, and red circles, a power outlet, and electrical cords.
A black and white illustration of a traffic light with green, yellow, and red circles, a power outlet, and electrical cords.

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First Drop

------ First Drop

More Then Just Clothes

The Living Project is not just another clothing brand. Im here with real experiences, struggles and the ability to be open, honest, and raw.

Im not here to tell you life is easy or everything will work out how we want it. Im not going to tell you to just keep going and look on the bright side because that never saved anyone and frankly there are moments where the bright side is not possible in someones head, including myself.

Im here because pain is real, mental health can legit take everything from you, but there is hope beyond the pain and I know it can be impossible to see but its there.

Im living proof of it.

As a society we have become so comfortable with dismissing mental health until it becomes impossible to ignore, and too often we dont take someones pain serious until its too late. We wait for crisis until we offer conversation and even then no one is ever really having the conversations.

The Living Project will challenge that.

This is only the beginning of the project.

  • Allie Moeller

A young woman with a braids hairstyle sitting on the sidewalk in front of a black garage door, wearing a white sports jersey, camouflage pants, and white sneakers, with her arms resting on her knees, reflected in the glass windows of the garage door.

I plan to start creating content and using this brand to talk about the things people do not want to talk about. The clothing is just one part of this project :)