My name is Allie Moeller, and I am a girl from a small town in Iowa. I have individually created this clothing brand while beginning my first year of college at Cornell in Mount Vernon Iowa. Through my journey since childhood battling Depression, ADHD, and Anxiety I have experienced countless struggles. With all my pain I have now chose to turn that into purpose.
Living Project was designed and developed to challenge this silence around mental health with honest words , stories and reminders of the hope beyond your pain through fashionable apparel. Its about wearing your story with strength rather then fear. Within the name “Living Project” It does not mean saying your cured - it means your living , and your still here. The mission is to build a community where living is the proof there is hope beyond whatever pain you face. This goes way beyond generic “ mental health matters” printed on a t-shirt.
With a mix of streetwear, vintage , and casual style there is a piece for you to feel your best in while changing lives.
The darkest days , the darkest parts of our mind, do not determine our will to live. The goal is to build a community in which we remind those their not alone , and people can wear their story with a point of strength. This is just the beginning -